XPLORE for Sustainability Suppliers · Convert
The problem
Project inquiries go cold while the team is busy quoting
21×
more likely to qualify a lead when you respond within 5 minutes rather than 30
Source: InsideSales.com and MIT, Lead Response Management Study
7%
of companies responded to inbound leads within 5 minutes
Source: Drift lead response survey
Marketing Automation I/O · XPLORE for Sustainability Suppliers
2
The model
Inbound and outbound, feeding one pipeline
Inbound
Search and social ads, landing pages and lead magnets bring developers and buyers to you.
Outbound
Scheduled social posts, email campaigns and newsletters go out to them.
One CRM
Every contact is scored, tagged and followed up in one place.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
3
The funnel
Five steps from first click to booked call
01
Opt-in
A buyer downloads your spec sheet or case study.
02
Instant delivery
The guide arrives by email or SMS within a minute.
03
Lead score
The CRM records opens, clicks and page views.
04
Nurture
A short email series answers what buyers ask.
05
Booked call
Warm leads book time on your calendar automatically.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
4
Lead scoring
The warmest buyers reach your sales team first
+10
Opens a campaign email
+25
Visits your pricing or spec page
+50
Submits an inquiry or books a call
Above [threshold] points, the lead is routed to you with its full history.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
5
Nurture
A three-email sequence that does the follow-up
Email 1: Value
Delivers the guide right away, with a short welcome from your team.
Email 2: Proof
A finished install and its results: [case study].
Email 3: Offer
A quote offer and a link to book a call.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
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Who it targets
Built around your highest-value accounts
Developers
Planning new resorts, communities and attractions.
General contractors
Specifying systems on active bids.
Architects and engineers
Choosing products early in design.
Operators upgrading
Resorts, hotels and venues going greener.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
7
Reporting
See which channels bring projects
Channel attribution
Which ads, posts and emails drive inquiries and quotes.
Pipeline value
Open opportunities by stage, size and expected close.
Monthly report
Plain-English results and the next actions to take.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
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Pricing
Three ways to start
Lead Gen Automation Funnels
$13,500
Fixed price
Funnel, lead magnet, CRM scoring and nurture sequence built and launched.
Pathfinder plan
$1,495
Per month
Content authority, social and search ads, run every month.
Summit VIP plan
$1,995
Per month
Multi-region automation, paid media and quarterly audits.
Ad spend is extra. Plans are sized to about 3.5% of annual revenue.
Marketing Automation I/O · XPLORE for Sustainability Suppliers
9
Next step
Start with a free SEO/GEO snapshot
Discover
A complimentary SEO/GEO snapshot of your company and a 30-minute strategy call.
Plan
A recommended project or plan, priced up front.
Launch and report
Monthly reports and a quarterly review of what moved quotes and deals.
Dr. Ryan · dr.ryan@xlr8digital.com · [phone]