XPLORE for Nature & Science Venues · Convert
The problem
Rental and membership inquiries go cold while staff run the day
21×
more likely to qualify a lead when you respond within 5 minutes rather than 30
Source: InsideSales.com and MIT, Lead Response Management Study
7%
of companies responded to inbound leads within 5 minutes
Source: Drift lead response survey
Marketing Automation I/O · XPLORE for Nature & Science Venues
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The model
Inbound and outbound, feeding one pipeline
Inbound
Search and social ads, landing pages and lead magnets bring families, renters and sponsors to you.
Outbound
Scheduled social posts, email campaigns and newsletters go out to them.
One CRM
Every contact is scored, tagged and followed up in one place.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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The funnel
Five steps from first click to booked call
01
Opt-in
A family or planner downloads your membership or rentals guide.
02
Instant delivery
The guide arrives by email or SMS within a minute.
03
Lead score
The CRM records opens, clicks and page views.
04
Nurture
A short email series answers what families ask.
05
Booked call
Warm leads book time on your calendar automatically.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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Lead scoring
The warmest prospects reach you first
+10
Opens a campaign email
+25
Visits your membership or rentals page
+50
Submits an inquiry or books a call
Above [threshold] points, the lead is routed to you with its full history.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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Nurture
A three-email sequence that does the follow-up
Email 1: Value
Delivers the guide right away, with a short welcome from your team.
Email 2: Proof
A past event, rental or member story: [case study].
Email 3: Offer
Membership options or open dates, and a link to book.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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Who it targets
Built around your highest-value visitors
Members and families
New and renewing family memberships.
Rentals and weddings
Couples, companies and planners comparing venues.
Field trips and camps
Schools and parents booking months ahead.
Sponsors and donors
Corporate sponsors and major-gift prospects.
Marketing Automation I/O · XPLORE for Nature & Science Venues
7
Reporting
See which channels bring visitors and members
Channel attribution
Which ads, posts and emails drive tickets, members and rentals.
Ad Grant results
What your free Google Ad Grant search ads bring in.
Monthly report
Plain-English results and the next actions to take.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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Pricing
Three ways to start
Lead Gen Automation Funnels
$13,500
Fixed price
Funnel, lead magnet, CRM scoring and nurture sequence built and launched.
Pathfinder plan
$1,495
Per month
Content authority, social and search ads, run every month.
Summit VIP plan
$1,995
Per month
Multi-site automation, paid media and quarterly audits.
Ad spend is extra. 501(c)(3) pricing takes about 30% off every plan. Plans are sized to about 3.5% of annual revenue.
Marketing Automation I/O · XPLORE for Nature & Science Venues
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Next step
Start with a free SEO/GEO snapshot
Discover
A complimentary SEO/GEO snapshot of your venue and a 30-minute strategy call.
Plan
A recommended project or plan, priced up front.
Launch and report
Monthly reports and a quarterly review of what moved visits and memberships.
Dr. Ryan · dr.ryan@xlr8digital.com · [phone]