XPLORE for Luxury Real Estate · Convert
The problem
Buyer inquiries go cold while the sales team is busy
21×
more likely to qualify a lead when you respond within 5 minutes rather than 30
Source: InsideSales.com and MIT, Lead Response Management Study
7%
of companies responded to inbound leads within 5 minutes
Source: Drift lead response survey
Marketing Automation I/O · XPLORE for Luxury Real Estate
2
The model
Inbound and outbound, feeding one pipeline
Inbound
Search and social ads, landing pages and lead magnets bring buyers and investors to you.
Outbound
Scheduled social posts, email campaigns and newsletters go out to them.
One CRM
Every contact is scored, tagged and followed up in one place.
Marketing Automation I/O · XPLORE for Luxury Real Estate
3
The funnel
Five steps from first click to booked call
01
Opt-in
A buyer downloads your community or pre-sale guide.
02
Instant delivery
The guide arrives by email or SMS within a minute.
03
Lead score
The CRM records opens, clicks and page views.
04
Nurture
A short email series answers what buyers ask.
05
Booked call
Warm leads book time on your calendar automatically.
Marketing Automation I/O · XPLORE for Luxury Real Estate
4
Lead scoring
The warmest buyers reach your sales team first
+10
Opens a campaign email
+25
Visits your pricing or floor plan page
+50
Submits an inquiry or books a call
Above [threshold] points, the lead is routed to you with its full history.
Marketing Automation I/O · XPLORE for Luxury Real Estate
5
Nurture
A three-email sequence that does the follow-up
Email 1: Value
Delivers the guide right away, with a short welcome from the developer.
Email 2: Proof
A past buyer or finished residence: [case study].
Email 3: Offer
Available residences and a link to book a tour.
Marketing Automation I/O · XPLORE for Luxury Real Estate
6
Who it targets
Built around your highest-value buyers
Pre-construction buyers
Reservations and deposits before vertical build.
Luxury and second-home buyers
Buyers comparing communities months ahead.
Investors and family offices
Multi-unit and fractional ownership inquiries.
Brokers and relocation
Agents and relocation firms who bring buyers to you.
Marketing Automation I/O · XPLORE for Luxury Real Estate
7
Reporting
See which channels bring buyers
Channel attribution
Which ads, posts and emails drive inquiries and tours.
Direct vs portals
How many buyers come to you directly instead of through portals.
Monthly report
Plain-English results and the next actions to take.
Marketing Automation I/O · XPLORE for Luxury Real Estate
8
Pricing
Three ways to start
Lead Gen Automation Funnels
$13,500
Fixed price
Funnel, lead magnet, CRM scoring and nurture sequence built and launched.
Pathfinder plan
$1,495
Per month
Content authority, social and search ads, run every month.
Summit VIP plan
$1,995
Per month
Multi-community automation, paid media and quarterly audits.
Ad spend is extra. Plans are sized to about 3.5% of annual revenue.
Marketing Automation I/O · XPLORE for Luxury Real Estate
9
Next step
Start with a free SEO/GEO snapshot
Discover
A complimentary SEO/GEO snapshot of your community and a 30-minute strategy call.
Plan
A recommended project or plan, priced up front.
Launch and report
Monthly reports and a quarterly review of what moved tours and sales.
Dr. Ryan · dr.ryan@xlr8digital.com · [phone]