XPLORE for Hotels, Resorts & Cruise · Protect
Why it matters
Guests check reviews before they book
97%
of consumers read reviews for local businesses
BrightLocal Local Consumer Review Survey 2026
71%
use Google to read local business reviews
BrightLocal Local Consumer Review Survey 2026
88%
would use a business that replies to all its reviews, vs 47% if it doesn't reply
BrightLocal Local Consumer Review Survey 2024
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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The problem
Reputation work falls behind in peak season
Reviews go unanswered
Check-ins and events come first; replies wait for weeks.
Listings drift
Hours, restaurants and map pins go stale, and guests can't find the right entrance.
Social goes quiet
Great guest moments happen every day and never get posted.
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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The product
Three engines, one dashboard
Social
One story becomes scheduled posts across your channels.
Maps
Accurate Google and Apple Maps listings, kept current.
Reviews
Requests after every stay or sailing, monitoring and timely replies.
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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The review loop
Every stay or sailing ends with a review request
01
Checkout
The stay ends in your property system.
02
Request
The guest gets a short review request by email or SMS.
03
Monitor
New reviews from Google and other sites land in one place.
04
Reply
Each review gets a timely, on-brand reply.
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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Maps
Listings that get guests to the right door
The right pin and directions to your lobby or port
Restaurant, spa and seasonal hours, kept current
Room types, amenities and pet policy
Fresh photos as the property changes
1 in 5
consumers search for local businesses directly in maps apps
BrightLocal Consumer Search Behavior 2025
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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Pricing
Three ways to start
Social, Maps & Reviews
$11,500
Fixed price
All three engines set up, connected and running.
TrailBlazer plan
$995
Per month
Tracking, Reputation Engine, GEO Sextant and monthly consults.
The Bundle
$60,000
All five XPLORE products
For an opening or new wing. $75,000 if bought separately.
Plans are sized to about 3.5% of annual revenue. Independent hotels often start with the Social, Maps & Reviews project.
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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Next step
Start with a free SEO/GEO snapshot
Discover
A complimentary SEO/GEO snapshot of your property and a 30-minute strategy call.
Plan
A recommended project or plan, priced up front.
Launch and report
Monthly reports and a quarterly review of what moved bookings.
Dr. Ryan · dr.ryan@xlr8digital.com · [phone]
Social
One story becomes a week of posts
One story
[A sunset on the terrace, a new menu or a guest celebration]
Instagram
Photo post and story
Facebook
Post for past guests
Google Business Profile
Update on your listing
Newsletter
A short item for subscribers
Reputation Engine · XPLORE for Hotels, Resorts & Cruise
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