XPLORE for Hotels, Resorts & Cruise · Convert
The problem
Group and event inquiries go cold while the team runs the property
21×
more likely to qualify a lead when you respond within 5 minutes rather than 30
Source: InsideSales.com and MIT, Lead Response Management Study
7%
of companies responded to inbound leads within 5 minutes
Source: Drift lead response survey
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
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The model
Inbound and outbound, feeding one pipeline
Inbound
Search and social ads, landing pages and lead magnets bring planners and travelers to you.
Outbound
Scheduled social posts, email campaigns and newsletters go out to them.
One CRM
Every contact is scored, tagged and followed up in one place.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
3
The funnel
Five steps from first click to booked call
01
Opt-in
A planner downloads your wedding or meetings guide.
02
Instant delivery
The guide arrives by email or SMS within a minute.
03
Lead score
The CRM records opens, clicks and page views.
04
Nurture
A short email series answers what planners ask.
05
Booked call
Warm leads book time on your calendar automatically.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
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Lead scoring
The warmest planners reach you first
+10
Opens a campaign email
+25
Visits your rates or availability page
+50
Submits an inquiry or books a call
Above [threshold] points, the lead is routed to you with its full history.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
5
Nurture
A three-email sequence that does the follow-up
Email 1: Value
Delivers the guide right away, with a short welcome from the general manager.
Email 2: Proof
A past wedding or meeting at the property: [case study].
Email 3: Offer
Open dates, a package and a link to book a call.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
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Who it targets
Built around your highest-value bookings
Weddings and events
Couples and planners comparing venues months ahead.
Meetings and incentives
Corporate groups booking blocks of rooms or cabins.
Charters and buy-outs
One booking that fills a ship, a floor or a whole resort.
Repeat and loyalty guests
Past guests won back with direct offers.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
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Reporting
See which channels fill the calendar
Channel attribution
Which ads, posts and emails drive inquiries and bookings.
Direct vs OTA
How much demand you're winning directly instead of through OTAs.
Monthly report
Plain-English results and the next actions to take.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
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Pricing
Three ways to start
Lead Gen Automation Funnels
$13,500
Fixed price
Funnel, lead magnet, CRM scoring and nurture sequence built and launched.
Pathfinder plan
$1,495
Per month
Content authority, social and search ads, run every month.
Summit VIP plan
$1,995
Per month
Multi-property automation, paid media and quarterly audits.
Ad spend is extra. Plans are sized to about 3.5% of annual revenue.
Marketing Automation I/O · XPLORE for Hotels, Resorts & Cruise
9
Next step
Start with a free SEO/GEO snapshot
Discover
A complimentary SEO/GEO snapshot of your property and a 30-minute strategy call.
Plan
A recommended project or plan, priced up front.
Launch and report
Monthly reports and a quarterly review of what moved bookings.
Dr. Ryan · dr.ryan@xlr8digital.com · [phone]